{"id":60,"date":"2026-03-14T16:41:41","date_gmt":"2026-03-14T16:41:41","guid":{"rendered":"https:\/\/demo.romanfink.com\/keahi\/patterns\/about-patterns\/"},"modified":"2026-03-14T17:21:45","modified_gmt":"2026-03-14T17:21:45","slug":"about-patterns","status":"publish","type":"page","link":"https:\/\/demo.romanfink.com\/keahi\/patterns\/about-patterns\/","title":{"rendered":"About Patterns"},"content":{"rendered":"\n
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About Patterns<\/h1>\n\n\n<\/div>\n\n\n\n
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About + Contact<\/p>\n\n\n<\/div>\n\n\n\n

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(About)<\/p>\n<\/div>\n\n\n\n

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I started in cognitive psychology. I ended up in pixels. Somewhere between the two I figured out that the best interfaces aren’t the ones users notice \u2014 they’re the ones that get out of the way and let people do what they came to do.<\/p>\n\n\n\n

Currently based in Amsterdam. Open to remote and on-site engagements worldwide.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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About \u2014 Bio<\/p>\n\n\n<\/div>\n\n\n\n

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(About Leo)<\/p>\n\n\n\n

I grew up sketching album covers and film posters. That obsession with image-making turned into a career directing visuals for brands that want to be felt, not just seen. Every campaign starts with a gut feeling \u2014 my job is to make that feeling undeniable.<\/p>\n\n\n\n

Currently based in Tokyo. Available for creative partnerships worldwide.<\/p>\n\n\n\n

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About \u2014 Dark Minimal<\/p>\n\n\n<\/div>\n\n\n\n

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About Me<\/p>\n\n\n\n

Architecture is always a conversation with time, material, and light.<\/h2>\n\n\n\n

I trained in Europe, worked across three continents, and now I’m based wherever the project needs me. Every commission begins with the site itself \u2014 its geology, its weather, the way people move through it. The building comes from listening.<\/p>\n\n\n\n

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Philosophy<\/h4>\n\n\n\n

I design spaces that feel inevitable \u2014 as though they were always meant to be there. Sustainability is not a feature; it is the foundation of everything I build.<\/p>\n<\/div>\n\n\n\n

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Recognition<\/h4>\n\n\n\n

Shortlisted for the European Prize for Architecture (2023). Published in Dezeen, Wallpaper*, and Architectural Review.<\/p>\n<\/div>\n<\/div>\n\n\n\n

47 completed projects across 12 countries. Currently accepting 2 new commissions for 2025.<\/p>\n<\/div>\n\n\n\n

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About + Process<\/p>\n\n\n<\/div>\n\n\n\n

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About Me<\/p>\n\n\n\n

I’ve been obsessing over words since I was old enough to steal my father’s thesaurus.<\/h2>\n\n\n\n

Fifteen years and 120 brands later, I still believe the right sentence changes everything. My work lives at the intersection of strategy and craft \u2014 I help brands find words that feel inevitable, not invented.<\/p>\n\n\n\n

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How I Work<\/h3>\n\n\n\n
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01 \u2014 Discovery<\/h4>\n\n\n\n

Deep-dive into your brand, audience, and competitive landscape. Interviews, audits, and strategic framing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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02 \u2014 Drafting<\/h4>\n\n\n\n

First drafts delivered fast. Collaborative refinement until every word earns its place.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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03 \u2014 Delivery<\/h4>\n\n\n\n

Final copy plus a style guide so your team can keep the voice consistent long after the project ends.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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About \u2014 Skills<\/p>\n\n\n<\/div>\n\n\n\n

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(About)<\/p>\n\n\n\n

I spent seven years inside agencies watching great products fail because no one could explain what made them different. Now I work directly with founders and CMOs to solve that problem before it becomes expensive.<\/p>\n\n\n\n

Based in Seoul and Singapore. Available for projects worldwide.<\/p>\n<\/div>\n\n\n\n

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Brand Strategy<\/p>\n\n\n\n

Expert<\/p>\n<\/div>\n\n\n\n

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Identity Design<\/p>\n\n\n\n

Expert<\/p>\n<\/div>\n\n\n\n

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Messaging & Voice<\/p>\n\n\n\n

Expert<\/p>\n<\/div>\n\n\n\n

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Market Research<\/p>\n\n\n\n

Advanced<\/p>\n<\/div>\n\n\n\n

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Brand Architecture<\/p>\n\n\n\n

Advanced<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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About \u2014 With Signature<\/p>\n\n\n<\/div>\n\n\n\n

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Photography found me before I found it. Growing up between Honolulu and Berlin, I learned to see the world as a series of contrasts \u2014 light and shadow, silence and noise, permanence and flux. That tension drives every frame I shoot.<\/p>\n\n\n\n

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My approach is rooted in patience and presence. I spend days on location before shooting \u2014 observing how light moves through a building, how people inhabit a space. The camera comes last. Understanding comes first.<\/p>\n<\/div>\n\n\n\n

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I work primarily with architects and design studios who need photography that reveals the intent behind their work \u2014 not just the surface. Currently based in Los Angeles, available worldwide.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\u2014 Sofia Mercer, 2024<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

About Patterns About + Contact (About) I started in cognitive psychology. I ended up in pixels. Somewhere between the two I figured out that the best interfaces aren’t the ones users notice \u2014 they’re the ones that get out of the way and let people do what they came to do. Currently based in Amsterdam. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-60","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/60\/revisions\/97"}],"up":[{"embeddable":true,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/26"}],"wp:attachment":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}