{"id":8,"date":"2026-03-14T16:03:41","date_gmt":"2026-03-14T16:03:41","guid":{"rendered":"https:\/\/demo.romanfink.com\/keahi\/ux-designer\/"},"modified":"2026-03-14T17:33:53","modified_gmt":"2026-03-14T17:33:53","slug":"ux-designer","status":"publish","type":"page","link":"https:\/\/demo.romanfink.com\/keahi\/ux-designer\/","title":{"rendered":"UX Designer"},"content":{"rendered":"\n
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\"Aisha<\/figure>\n\n\n\n
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(Product & UX Designer)<\/p>\n<\/div>\n\n\n\n

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I design the parts users never notice \u2014 because they just work.<\/h1>\n\n\n\n
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I help product teams remove friction, build clarity, and ship interfaces that feel inevitable.<\/p>\n<\/div>\n\n\n\n

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View Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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(Services)<\/p>\n<\/div>\n\n\n\n

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01<\/p>\n\n\n\n

UX Research<\/h3>\n<\/div>\n\n\n\n

User interviews, usability testing, and insight synthesis<\/p>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

Interface Design<\/h3>\n<\/div>\n\n\n\n

High-fidelity screens and interactive prototypes for web and mobile<\/p>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

Design Systems<\/h3>\n<\/div>\n\n\n\n

Component libraries, tokens, and documentation for product teams<\/p>\n<\/div>\n\n\n\n

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04<\/p>\n\n\n\n

Prototyping<\/h3>\n<\/div>\n\n\n\n

Clickable prototypes and user flows for testing before development<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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(Case Studies)<\/p>\n<\/div>\n\n\n\n

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\"UX<\/figure>\n\n\n\n

2024<\/p>\n\n\n\n

Onboarding redesign for a B2B SaaS platform<\/h4>\n<\/div>\n<\/div>\n\n\n\n
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\"UX<\/figure>\n\n\n\n

2023<\/p>\n\n\n\n

Mobile banking app for an emerging market audience<\/h4>\n<\/div>\n<\/div>\n\n\n\n
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\"UX<\/figure>\n\n\n\n

2023<\/p>\n\n\n\n

Design system for a healthcare product team<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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(My Process)<\/p>\n<\/div>\n\n\n\n

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01<\/p>\n\n\n\n

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Discover<\/h3>\n\n\n\n

User interviews, competitive analysis, and a clear picture of the problem we’re solving.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

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Define<\/h3>\n\n\n\n

Synthesis of research into clear design principles, user flows, and measurable success criteria.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

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Design<\/h3>\n\n\n\n

Wireframes, prototypes, and high-fidelity interfaces built to be tested, not just admired.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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04<\/p>\n\n\n\n

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Deliver<\/h3>\n\n\n\n

Handoff with documentation, component libraries, and post-launch support to make sure it lands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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(About)<\/p>\n<\/div>\n\n\n\n

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I started in cognitive psychology. I ended up in pixels. Somewhere between the two I figured out that the best interfaces aren’t the ones users notice \u2014 they’re the ones that get out of the way and let people do what they came to do.<\/p>\n\n\n\n

Currently based in Amsterdam. Open to remote and on-site engagements worldwide.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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“Aisha makes complexity feel inevitable.”<\/h2>\n\n\n\n

\u2014 Sarah Chen, VP of Product at Meridian<\/p>\n<\/div>\n<\/div>\n\n\n\n

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85<\/h2>\n\n\n\n

Projects Completed<\/p>\n<\/div>\n\n\n\n

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6<\/h2>\n\n\n\n

Design Awards<\/p>\n<\/div>\n\n\n\n

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3<\/h2>\n\n\n\n

Solo Exhibitions<\/p>\n<\/div>\n\n\n\n

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40<\/h2>\n\n\n\n

Brand Partners<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

(Product & UX Designer) I design the parts users never notice \u2014 because they just work. I help product teams remove friction, build clarity, and ship interfaces that feel inevitable. (Services) 01 UX Research User interviews, usability testing, and insight synthesis 02 Interface Design High-fidelity screens and interactive prototypes for web and mobile 03 Design […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":3,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/pages\/8\/revisions\/103"}],"wp:attachment":[{"href":"https:\/\/demo.romanfink.com\/keahi\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}