(Product & UX Designer)
I design the parts users never notice — because they just work.
I help product teams remove friction, build clarity, and ship interfaces that feel inevitable.
(Services)
01
UX Research
User interviews, usability testing, and insight synthesis
02
Interface Design
High-fidelity screens and interactive prototypes for web and mobile
03
Design Systems
Component libraries, tokens, and documentation for product teams
04
Prototyping
Clickable prototypes and user flows for testing before development
(Case Studies)
2024
Onboarding redesign for a B2B SaaS platform
2023
Mobile banking app for an emerging market audience
2023
Design system for a healthcare product team
(My Process)
01
Discover
User interviews, competitive analysis, and a clear picture of the problem we’re solving.
02
Define
Synthesis of research into clear design principles, user flows, and measurable success criteria.
03
Design
Wireframes, prototypes, and high-fidelity interfaces built to be tested, not just admired.
04
Deliver
Handoff with documentation, component libraries, and post-launch support to make sure it lands.
(About)
I started in cognitive psychology. I ended up in pixels. Somewhere between the two I figured out that the best interfaces aren’t the ones users notice — they’re the ones that get out of the way and let people do what they came to do.
Currently based in Amsterdam. Open to remote and on-site engagements worldwide.
“Aisha makes complexity feel inevitable.”
— Sarah Chen, VP of Product at Meridian
85
Projects Completed
6
Design Awards
3
Solo Exhibitions
40
Brand Partners